Our
history
The Georgia Hispanic Chamber of Commerce Business Development Center, also known as the Hispanic Business Center (HBC) is formerly known as HACED (the Hispanic American Center for Economic Development). HBC is a 501(c)(3) nonprofit, tax-deductible organization founded in 2001 with a vision of supporting the economic empowerment of the Hispanic community in Georgia. The center was established by the late Sara J. González, after recognizing the need to help Hispanic entrepreneurs start their business and subsequently becoming the first-ever business incubator for Hispanics in the Southeast United States.
Since then, HBC has been the educational arm of the Georgia Hispanic Chamber of Commerce, providing leadership and business education for Hispanic small businesses. HBC’s commitment to serving the needs of Georgia Hispanic businesses has continuously guided the progression and evolution of its program development.
Mission
Vision
Values
- …self-empowerment is the foundation for effective enterprise leadership, growth, and success.
- …a strong HBC/ GHCC “familia-oriented” organization culture enables client sharing of their time, treasures, and talents.
- …the organizational discipline of continuous improvement and innovation are the hallmarks of our quality service delivery model.
- …in our leadership role in impacting regional ecosystem challenges and opportunities by sharing talent, resources, and knowledge.
- … in the value of building a philanthropic mindset of clients giving back to the organization by sharing their talent, resources, and knowledge.
- …in ethically conducting business.
Staff
Norma Zúñiga-Cardoza, MPA, CNP
Executive Director
Executive Director
Norma is a native of Monterrey, Nuevo Leon, Mexico. However, she was brought to the U.S. at a young age and raised in the state of Georgia. She discovered her passion for serving her community after being an instrumental member in the creation and management of CETPA, a nonprofit organization dedicated to providing behavioral health services to the Latino community in Georgia. Her last role at CETPA was as Chief Operating Officer (COO), in which she was responsible for managing and directing operational and administrative functions, including information technology, finance, office management, facility, and human resources.
After working there for sixteen years, Norma went back to Kennesaw State University to complete a bachelor’s degree in Human Services with a focus on Nonprofit Management and Social Innovation. Upon graduation, she began her pursuit of a Master of Public Administration with a concentration on Nonprofit Administration and obtained it in the spring of 2020.
Norma is a Nonprofit-Certified Professional (CNP) with over 20 years of experience in the nonprofit field. Her areas of expertise are in nonprofit management and administration; program development; compliance monitoring; policy development; and performance improvement.